Company

San Francisco, Quebec Fashion Creators

When San Francisco opened its first boutique in 1978, the brand’s mission was to create new styles, inspired by European designers, but adapted to the more relaxed and independent North-American lifestyle. It wasn’t long before women adopted this modern, bold and elegant style.

In 2004, the San Francisco boutique network joined Groupe Marie Claire, a family business dedicated to fashion. While the boutiques kept their unique personality, they found the opportunity to expand and constantly renew their styles by joining the group. Today, there are 40 San Francisco boutiques throughout Quebec, including one in Ontario and an online boutique at bsf.ca.


The “Made in Montreal” label: an innovative idea for local fashion to shine


All San Francisco clothes and accessories are designed in Montreal by a team of designers who are passionate about new trends and who are inspired by the world's runways to bring you fashion-forward styles, while staying true to our roots.

Moreover, our efforts to remain local don’t stop there: some of our clothes are made right here in Quebec, with tremendous expertise and... pride! San Francisco is thus a fashionable choice, but also an environmentally responsible one.

All About Glamour With Mahée Paiement


In 2016, San Francisco introduced the Mahée Collection. The line is presented twice a year, and just like the star, it is elegant, charming, and sophisticated. Glamour has never felt so great!