San Francisco’s mission is to make customers look vivacious, elegant, sensational, and absolutely unforgettable.


We’ve been a proud Montréal-based business since 1978. The San Francisco brand is part of Groupe Marie Claire, a 100% family business devoted to women’s fashion, located right here in Quebec.


Montréal—a North American hot spot of design—is home to our headquarters and creative offices. Our team of fashion trend specialists take inspiration from major European and North American designers. We use our passion for style to draw and produce bold, creative and affordable fashions. All our clothing and accessories are designed here, and some of our collections are made in Quebec, too.

Our in-store San Francisco consultants are known for their styling skill. They put together outfits that make each customer shine!

Shop here, or stop by one of our 39 boutiques, and become unforgettable!